Young target audiences

These idents are both by BBC3, who like E4 have the same target audience; the young adult, aged 15 – 34. Their idents are similar too – they both use weird and unnatural visuals. The first ident shown depicts a strange city with huge televisions and a massive fire extinguisher towering over them. BBC3 uses pink liquid in many of their idents, just as E4 uses the colour purple. From comparing the two channels aimed at young people it tells me that teenagers and young adults like surreal, colourful things. It also shows me that colour is very important and both E4 and BBC3 help maintain audience loyalty by using the same colours over and over again. In the second ident, BBC3 has a globe, keeping in accord with its sister channels.