Thursday 9 May 2013
morreeee ideas
Have BDC logo written in plasticine in schools colours. Orange, green and blue/purple.
Stop motion comes together. Bright background. Possibly pink.
INITIAL CREATIVE PLANNING
4 MAIN IDEAS (and some others)
1) This idea is simply plants growing and wrapping
around the BDC logo. It would either be stop-motion with actual plants or 3D
animated. The inspiration was from this illustration by Shel Silverstein, and
the idea that our school aims to help us grow and enhance our creativity. I
would have flowers sprouting to convey this.
I wont be using this idea because although it would be
aesthetically pleasing the themes may not be clear. It would be time consuming
and hard to create. Also it does not directly relate to BDC. However, if it was
made it would be slow, filmic and intriguing with magical dreamy sound
effects/music, and I feel BDC calls for something a bit more upbeat. The pros
of using this idea would be the fact I would not need to rely on anyone else as
there are no people in it. Whether or not I would need a camera would depend on
whether or not I decided to film it or create it digitally.
2) My second idea is the logo written in neon lights.
It would be pitch black until it is plugged in and lights up, illuminating the
space around it. It insinuates that BDC is in the know and involved. I would
probably animate this instead of filming it, so consideration of location and
props is not necessary.
3) Another idea I had is an old television set failing
to work with white noise. Someone aggressively hits the tv until the logo
appears on the screen. TV could be surrounded by items that represent different
strands, helping to represent the schools personality, such as a guitar leaning
against the wall for music.
Other ideas I had include
-the logo written in mirrors (disco ball style) with
multicoloured lights shining on it and disco music. Entertaining.
-A girl standing facing away from the camera, who
turns around and has the logo instead of her eyes/face. Sinister.
-Somebody searching for something with a torch in a
field at night, cricket sound effects then growling, BDC jumps out.
-Black gunk drips down from the opening of a polaroid
camera to form logo/appears on a polaroid picture.
4) My favourite idea idea is a BRIT student running away
from something on a television set. He runs off the screen and a few seconds
later in to the room where the television set resides, slamming the door shut,
locking it behind him and leaning against it, exhausted and exasperated. Then
the camera swerves to the other side of the room, revealing that the thing he
was running from is in the room with him. It is the BDC logo, personified as an
angry beast. The screen cuts to black.
Limitations - both generally and concerning my ident
Typography
-
Your
audience should be able to read text three times over, which takes about 3 - 5
seconds. Moving text can add excitement to your work but it is advisable that
it moves at an even rate; rolling credits should move at even multiple of frame
rate. More line spacing and letter spacing is required. 65 characters or 8 - 10
words per line. High contrast. Not all fonts are easy to read, it is
recommended to limit yourself to two fonts. Mix Cases Makes Text Easier to
Read.
Communication – The average ident is 10-20 seconds in length. In this short amount of time the channel has to identify and brand itself from the mass of channels that exist. To do this, the channel must ensure that all the information is conveyed in a professional manner that is pleasing to the eye (e.g. no overcrowding) and keeps audience loyalty. Music that relates to the audience and the channel is a great way to do this, as over time it will become associated with the channel's audience and vice versa. E4, for example uses fast peculiar music for their target audience of 16-30 and a lot of the time their idents are made up little songs that stick in your head, for example “E4 Man, 'curl up and get that E4 man”.
Time Pressure - When it’s time to rebrand or create new idents, a channel will get together and decide what they are trying to get across in terms of message and who they're aiming at. Media companies, such as RedBee, contact the channels with ideas and pitches for development. Once they have fully developed ideas the chosen media company is given a final brief and usually have about a week to create the idents that contain the perfect identity that the channel desires.
Budget
– Channels spend a lot on rebranding their channel, and for good reason.
Audience loyalty is the key component of a successful channel. Well branded
channels have high viewer ratings and a huge audience base that will watch
their channel dedicatedly (such as E4 and BBC). BBC went through a £2.25m
rebranding after four and a half years of their 'dancers' idents. The
rebranding came down to about £150,000 per 20 second ident - a lot of money to
spend on such short airtime, but these idents were the channels face, their
identity, used to attract an audience. Idents are also very costly due to the
software and equipment used to create them. TV channels are willing to pay more
for good looking, good quality idents because of their importance, therefore
this means using software that allows graphics not to pixelate when teamed with
a higher resolution.
Creative Control - When the brief is handed to media companies by the channels, the company mist stick to what is wanted of them, they have no control over the final product. If a channel commissions them to create a certain kind of ident, then that ident is what they get paid for. Anything different and they will not get paid, and will tarnish their reputation. The task is to listen to the channels wants and use their creative knowledge to create an ident that communicates what the channel is looking for.
Talent - Experience in the industry is very important, many TV channels would not trust a junior designer to create their idents. Creating successful TV idents is very hard and you must have a clear understanding of how important branding for a channel is. The most successful idents are created by people who are artistic, creative, innovative and have the technical skill.
Typography - Without proper typography selection, the idents appeal to the audience may fall. Also, 2D text is easier to read because the text is flat and facer directly to the viewer, but 3D takes longer for our brains to process, making it longer for us to read.
Screen Resolution - Most of us are viewing idents on a high quality screen nowadays, however there are still many who don't have a screen of high quality. With lower quality screens a lot of the details and colours would be lost, which designers have to bear in mind when creating an ident. If an ident has lots of effects then people who watch on their computers may not have big enough graphics processors to view them.
Colour - Although we have had colour TV since te 1960's, some people around the world may still be watching in black and white. Channels like the BBC are broadcast around the world and some areas may not have access to colour TV.
Aspect Ratio - 16:9 is the ratio of most HD TV's, so most videos are normally made for this ratio. However, a lot of the world still have 4:3 TV's so the design of an ident must be compatible with both ratios, so that your ident doesn't end up stretched or squashed. Youtube create all of their videos to 4:3, even in widescreen format. If using fine details, when the ident is taken into after effects it will usually exceed the system limits, so because of this we try to avoid using fine details.
File Format and Size - You need a high RAM space when exporting your final project from after effects, and you need about 8GB of RAM to export a high quality video faster than when there is lower RAM space. When exporting for HD TV's you need a high quality export, and a low quality export for standard TV's, and really low quality exports for the internet.
Creative Control - When the brief is handed to media companies by the channels, the company mist stick to what is wanted of them, they have no control over the final product. If a channel commissions them to create a certain kind of ident, then that ident is what they get paid for. Anything different and they will not get paid, and will tarnish their reputation. The task is to listen to the channels wants and use their creative knowledge to create an ident that communicates what the channel is looking for.
Talent - Experience in the industry is very important, many TV channels would not trust a junior designer to create their idents. Creating successful TV idents is very hard and you must have a clear understanding of how important branding for a channel is. The most successful idents are created by people who are artistic, creative, innovative and have the technical skill.
Typography - Without proper typography selection, the idents appeal to the audience may fall. Also, 2D text is easier to read because the text is flat and facer directly to the viewer, but 3D takes longer for our brains to process, making it longer for us to read.
Screen Resolution - Most of us are viewing idents on a high quality screen nowadays, however there are still many who don't have a screen of high quality. With lower quality screens a lot of the details and colours would be lost, which designers have to bear in mind when creating an ident. If an ident has lots of effects then people who watch on their computers may not have big enough graphics processors to view them.
Colour - Although we have had colour TV since te 1960's, some people around the world may still be watching in black and white. Channels like the BBC are broadcast around the world and some areas may not have access to colour TV.
Aspect Ratio - 16:9 is the ratio of most HD TV's, so most videos are normally made for this ratio. However, a lot of the world still have 4:3 TV's so the design of an ident must be compatible with both ratios, so that your ident doesn't end up stretched or squashed. Youtube create all of their videos to 4:3, even in widescreen format. If using fine details, when the ident is taken into after effects it will usually exceed the system limits, so because of this we try to avoid using fine details.
File Format and Size - You need a high RAM space when exporting your final project from after effects, and you need about 8GB of RAM to export a high quality video faster than when there is lower RAM space. When exporting for HD TV's you need a high quality export, and a low quality export for standard TV's, and really low quality exports for the internet.
Personal Limitations
Limitations concerning my choice of ident are sparse as I am
making an animation and will therefore not need to consider communication,
creative control and the problems that may arise from these (or lack of) as I
am not working with anyone else. I am under a strict schedule of 3 weeks to
complete the ident to the brief.
https://docs.google.com/presentation/d/1izDwoxVCIMZVfESMkOTelwPkOGGE4KiJDcVTuW50gcQ/edit#slide=id.g1f3ada38_0_10
Young target audiences
These idents are both by BBC3, who like E4 have the same target audience; the young adult, aged 15 – 34. Their idents are similar too – they both use weird and unnatural visuals. The first ident shown depicts a strange city with huge televisions and a massive fire extinguisher towering over them. BBC3 uses pink liquid in many of their idents, just as E4 uses the colour purple. From comparing the two channels aimed at young people it tells me that teenagers and young adults like surreal, colourful things. It also shows me that colour is very important and both E4 and BBC3 help maintain audience loyalty by using the same colours over and over again. In the second ident, BBC3 has a globe, keeping in accord with its sister channels.
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