INITIAL CREATIVE PLANNING

4 MAIN IDEAS (and some others)

1) This idea is simply plants growing and wrapping around the BDC logo. It would either be stop-motion with actual plants or 3D animated. The inspiration was from this illustration by Shel Silverstein, and the idea that our school aims to help us grow and enhance our creativity. I would have flowers sprouting to convey this.

I wont be using this idea because although it would be aesthetically pleasing the themes may not be clear. It would be time consuming and hard to create. Also it does not directly relate to BDC. However, if it was made it would be slow, filmic and intriguing with magical dreamy sound effects/music, and I feel BDC calls for something a bit more upbeat. The pros of using this idea would be the fact I would not need to rely on anyone else as there are no people in it. Whether or not I would need a camera would depend on whether or not I decided to film it or create it digitally.

2) My second idea is the logo written in neon lights. It would be pitch black until it is plugged in and lights up, illuminating the space around it. It insinuates that BDC is in the know and involved. I would probably animate this instead of filming it, so consideration of location and props is not necessary.

3) Another idea I had is an old television set failing to work with white noise. Someone aggressively hits the tv until the logo appears on the screen. TV could be surrounded by items that represent different strands, helping to represent the schools personality, such as a guitar leaning against the wall for music.

Other ideas I had include

-the logo written in mirrors (disco ball style) with multicoloured lights shining on it and disco music. Entertaining.

-A girl standing facing away from the camera, who turns around and has the logo instead of her eyes/face. Sinister.

-Somebody searching for something with a torch in a field at night, cricket sound effects then growling, BDC jumps out.

-Black gunk drips down from the opening of a polaroid camera to form logo/appears on a polaroid picture.

4) My favourite idea idea is a BRIT student running away from something on a television set. He runs off the screen and a few seconds later in to the room where the television set resides, slamming the door shut, locking it behind him and leaning against it, exhausted and exasperated. Then the camera swerves to the other side of the room, revealing that the thing he was running from is in the room with him. It is the BDC logo, personified as an angry beast. The screen cuts to black.